Facebook wants to generate more positive interactions between people and promote well-being. How does this sit with brand owners’ and publishers’ need to get branded content seen by individuals?
Every time you mention ASOS on Twitter, it seems, the customer service team emails you to apologise and offering to help – even if you have no orders.
Google visits high-authority websites more frequently than low-authority ones. Here are some practical things you can consider on your website.
Many oral colloquialisms creep into the written word. Here are some of my favourites. A guide to things you can look out for when editing copy.
When it comes to digital marketing, or any form of marketing really, asking questions is vital. Decisions based on assumption could send you down the wrong path.
Why do we give permission to apps without thinking, allowing them to access our data, while we care about controlling our own privacy settings? Because we want better apps, better technology.
Most of the time I am unable to simply read the news, because a number of obstacles get in the way. No wonder 11% of internet devices have ad blockers installed.
I’d say this book is for someone who already has some understanding of SEO, who wishes to expand that understanding.
Now we have Black Friday in the UK. I don’t mind that, but why do we have to run Black Friday deals over two weeks or even longer?
I am fascinated with the Brexit and the Trump stories – mainly because of the PR and communication insights that both offer. Trump’s a master at media spin.
Facebook is promoting live video amid a perfect storm – the availability of personal mobile technology and the availability of social publishing platforms.
Let’s not beat about the bush – that is the purpose of this book. Alan Palmer gives examples of how we often don’t get straight to the point, which creates mistrust.
Adverts are necessary in publishing, but how much should readers have to put up with? I have compared the layouts of several national UK newspaper websites.
The augmented reality version of the classic “pocket monster” game has, within just a few days, generated hundreds of stories about all aspects of the game.
Kudos to the Liberal Democrats, whose webmasters jumped on the Theresa May news quickly, to optimise the 404 page of the website for a bit of fun and PR.
It is possible to simplify what SEO is all about. Here, then, is the plain English summary of SEO
Spoiler alert. The next advert you watch is pulling the wool over your eyes. That promise of weight loss, better hair, more satisfied kids or a longer, stronger erection has some small print.